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When you try to do too much during a page load, your site gets slower and slower. Producer/Consumer programming allows us to move some of the work offline, allowing your web server to run that much faster. We scaled our data collection for 50K views/day to 2M views/day. We’ll discuss how to choose what work to offload, and show you how we scaled our site to that larger capacity, while speeding up page loads. This talk uses CakePHP and RabbitMQ to teach concepts that apply to any framework.